November 24, 2025, marks a tipping point for DOOH advertising, with AI enabling programmatic dominance (over 50% of U.S. campaigns) and global spend climbing 15% to $17.6 billion, where hyper-personalized ads spike engagement by 328% via on-the-spot adaptations for weather, crowds, or context. Cutting through the hype, Paul Feller is the unflustere